The theme for Real Nappy Week 2009 is Combat the Credit Crunch with Real Nappies. With the country officially in the first recession since 1991 and with 600,000 job losses predicted for 2009, parents from all walks of life are looking for easy ways to save money.
Go Real - The Future of the Real Nappy Campaign
ReZolve, a not for profit organisation responsible for the award winning Cornish Real Nappy Project since 2004, will now be running the national real nappy campaign.
ReZolve have run a number of successful waste related awareness programmes achieving an impressive real nappy conversion rate of 25% in Cornwall and directly helping local nappy retailers achieve sales of over £25,000.
Chief Executive Jon Rolls says:
“We are extremely excited about leading the campaign into a new phase and write to reassure you that real nappy advice is in safe hands and about to embark on an exciting journey, one that you can join today!”
Go Real!
A new start deserves a new image and following extensive consultation with over 1000 stakeholders we have worked with our design partners to update the existing branding
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